​I am a usability designer with extensive experience in the User Interface design and User Experience industry, restructuring the designs of multinational companies. I currently lead UIUX design in Arcadia, a Web3 Gaming platform, where I led end-to-end UI/UX design projects, creating intuitive interfaces that resulted in a 20% increase in user engagement, 42% increase in trust in Web3 products and a 15% decrease in user error rates, improving overall user satisfaction. 
I am passionate about product strategy, especially for Behavioral Mechanics, Player Engagement, Conversion and Retention. I managed Agile projects across Asia Pacific, working with cross-functional teams to develop rapid UI mockups, prototypes and iterative UX testing. The projects improved conversion rate by 20%, reduced churn by 36%, and increased positive feedback by 16%

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On the side, I also mentor and guide tertiary students and working professionals seeking to transition into the field of video games and UI/UX design, providing them with valuable insights and support throughout their career journey. I have organized workshops for mentees, working with esteemed psych professionals to share interdisciplinary UX techniques, bridging the gap between UI/UX design and psychology research.
 

I have a strong commitment to the tech and design industry, and am constantly looking to push boundaries and explore new frontiers of product management. I am especially passionate in hackathons or projects where I get to work with data engineers and coders to present revolutionary innovations in the most understandable concise way.